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Our Story

ASC emerged from 150,000 miles on the road with all kinds of people in the many different places where American soccer lives.


In August 2016, William Gordon began preserving stories of American soccer’s builders. Envisioned as a civic history project to ensure the public would keep primary source access to soccer's most critical and iconic American moments, it happened that criss-crossing America to record builder interviews revealed an original story about America spanning 150 years.


From field studies across the US; from turn-every-page archival research; from Wm's grassroots-to-US national team investigations; from countless tales, observations, and insights of soccer's people across 40 states, a staggering 150 year story of the States unfolded.


In 2018, William brought together ASC's Founding Members to expand and organize this work into ASC's flagship projects.


ASC is a 501 (c)(3) nonprofit public benefit company.

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