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America’s Soccer Story first began emerging from William's interviews, research, and journeys.


Following two decades of training and experience as an educator, researcher, and coach, he spent 18 months driving across the United States interviewing soccer's modern builders; conducting archival research; investigating soccer's physical infrastructure and economic history; observing a comprehensive range of soccer events, speaking with top practitioners, and conducting market research.


Previously, he taught humanities and ethics at Landon School (Bethesda), Spartanburg Day School (SC), and Blessed Sacrament (Chicago).  

An NSCAA All-American and Academic All-American at Rhodes College, William earned his bachelor's degree in philosophy then added graduate studies in political and social ethics in the Divinity School at the University of Chicago.


He began coaching in 1991 at his high school alma mater, launching a high school, collegiate, and youth training career that proudly includes 20 years directing No. 1 Soccer Camps nationwide.